Trends and Research
We initiate a wide range of research projects and programs tracking the dynamics of tourism in Southern Nevada, the broader U.S. and across the globe. Nationwide, research studies such as our monthly Executive Summary of key tourism statistics and our annual visitor profile help inform and support our overall marketing strategy as well as the efforts of our resort partners.
LVCVA Executive Summary of Southern Nevada Tourism Indicators
Compiled and distributed by the LVCVA Research Center, the monthly LVCVA Executive Summary reflects tourism data from several agencies including the LVCVA, Harry Reid International Airport, the Nevada Gaming Control Board and the NV Dept. of Transportation (NDOT).
Learn MoreHistorical Visitation Statistics: 1970-2023
A historical review of key Las Vegas tourism indicators from 1970 to present.
Learn MoreLas Vegas Visitor Profile Studies
Conducted since 1975, the LVCVA’s annual Las Vegas Visitor Profile reflects findings from a compilation of visitor surveys to illustrate evolving visitor characteristics and behaviors. In addition to the main visitor profile, the crosstab matrix offers a quick reference to compare key visitor characteristics of a variety of Las Vegas visitor market segments.
Learn MoreTop Air Feeder Markets to Las Vegas
Top domestic and international origin markets of direct inbound air visitors arriving at Harry Reid International Airport based on data from the US Dept. of Transportation's Origination and Destination survey.
Learn MoreLas Vegas International Visitation Estimates
A multi-year look at international visitation estimates to Las Vegas by country.
Learn MoreLas Vegas Tourism Construction Bulletin
Updated periodically throughout the year, Construction Bulletin summarizes current and proposed tourism and convention-related projects in Southern Nevada.
Learn MoreClark County Room Inventory
A comprehensive list of all lodging properties in Clark County including the Las Vegas metro area, Primm, Laughlin, Mesquite and Boulder City, Nevada.
Learn MoreClark County Hotel & Meeting Space Inventory
A comprehensive list of all lodging properties in Clark County including the Las Vegas metro area, Primm, Laughlin, Mesquite, and Boulder City, Nevada.
Learn MoreClark County Population (Las Vegas Metro Area)
A historical look at the population of the Clark County, NV over the past 30+ years based on data from the Clark County Department of Comprehensive Planning.
Learn MoreLVCVA FAQs
Get quick answers to our most frequently asked research questions. From visitation figures and occupancy rates to revenue and visitor demographics, these answers put the fundamental data at your fingertips.
Additional Resources
Clark County Comprehensive Planning
Clark County maintains authoritative information on data such as population, resident demographics, housing and land-use guides.
Learn MoreHarry Reid International Airport
Las Vegas’ primary airport collects information on airline passengers, average daily flights, air seats and other statistics regarding scheduled, charter and commuter air traffic at Clark County airports.
Learn MoreNevada Gaming Control Board
This state agency collects and distributes gaming revenue information, making monthly, quarterly and annual reports available. It also issues booklets regarding gaming regulations, the U.S. gaming industry and the Nevada Gaming Control Act.
Las Vegas Global Economic Alliance (LVGEA)
This public-private partnership is focused on growing the economy in Southern Nevada through community development and business recruitment, retention and outreach.
Learn MoreNevada Dept. of Employment, Training & Rehabilitation
This state agency distributes information on Nevada employment, such as labor force estimates, wage surveys, employment guides and more.
Learn MoreNevada Department of Transportation
This state agency distributes information on traffic volume for all state and interstate highways throughout Nevada.
Learn MoreUNLV Center for Business & Economic Research (CBER)
CBER provides information that encompasses aspects of the business community, including private, commercial and residential development, public transportation and communication systems.
Learn MoreUNLV Center For Gaming Research
This resource maintains several valuable online resources, including a guide for media and entertainment professionals, an online thesis/dissertation group for graduate researchers, a reading room with topical articles on gaming issues, a message board and an extensive links page.
Learn MoreUNLV International Gaming Institute
Billed as the “global intellectual capital of gaming,” the IGI provides gaming research and programs to more than 50 jurisdictions across the globe.
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